Source - Homes without TV worry broadcasters - http://bit.ly/149lCPd
Its the age old question, you have a majority share in a market vector for years and along comes a disruptive technology that threatens a tried and true business model. What do you do?
First and sadly the one that most companies seem to use is try to use their muscle, connections or existing customer base to squash, sideline or buy out the disruptive technology.
Second and just as bad is companies ignore it and hope it goes away.
The right answer is to embrace the disruptive technology and find out what new revenue streams it opens up, and if one can't use it then find out how to keep up with the new technologies or evolve.
In this case Media Companies could do the following:
1. Charge a per channel rate and create a better viewing experience, how many cable and satellite viewers do you know talking about all the channels they pay for and how few they actually watch. If I do not speak Spanish do I really need to pay for 15 channels of Latino programming?
2. Stop showing commercials and create a revenue stream by featuring products and services int he show themselves. Of course it would be hard to feature a new Kia Soul during Game of Thrones would be kinda hard.
3. Use QR watermarks or the option buttons like view local weather with DirectTV for items and services the viewer would like to know more information and/or purchase.
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